Today the big turquoise bus met the beautiful city of Lincoln.  Under the watch of the historic Lincoln Cathedral there’s the harsh truth of Cameron’s Britain.

People in Lincoln are facing hard times they told us. Whether the young civil servant unsure about job security,  a hard working single mum who can’t believe she’s been hit with the bedroom tax or a man in his early thirties venting his utter frustration at being unable to find a job, it was clear this is what ordinary people are facing – hindered ambition and no help from government.
At lunch time I took a stroll into the `Waterside’ shopping center.  I was struck by an eerie quiet. It felt as though I’d walked in on a Sunday morning before the shops opened, not supposedly peak time on a Thursday.

It didn’t take long to realise the stores aren’t operating odd hours, they’re closed for good.

One industry seems to be booming at the moment, those sad shops where people hand over their belongings for cash. The Waterside is already populated with plentiful cash for gold stores and stalls, and it’s about to get another ‘We Buy Any Gold for Cash.’
Watching people queue to exchange their stereos, white goods and even what seemed to be a box of children’s toys, you have to wonder what happens when the gold and belongings of value run out – are the payday lenders about to have their day?
Not so long ago Lincoln was a booming hub for agriculture.  Now it is crying out for new industry and chances for employment. As Mary, a newly retired nurse told me ‘It feels like they’ve forgotten about us out here.’